In some cases, your audio editor can also help you create or pick out your podcast music. They will ensure that the audio quality is professional-grade and will edit out any gaps, errors, or unnecessary information from the interviews. The audio editor will be in charge of cleaning up and polishing all of the audio recordings from your interviews. They’ll be responsible for inviting guests, setting expectations, and building an ongoing pipeline of high-quality guests to feature on your show. Your guest scheduler will be in charge of researching ideal guests and lead guest outreach efforts. Strong project management skills are an essential trait for an effective podcast producer. At many companies that produce podcasts in-house, the Podcast Producer is a full-time role. They are in charge of forming an effective strategy and coordinating all the moving parts of the production process. Your podcast producer will be the single most important part of your podcast team. The Roles you Need to Fulfill on your Podcast Team Podcast Producer: To better understand what it takes to build and maintain a quality podcast, let’s take a look at each role and their respective duties. Though it is possible to build out an internal team, many opt to outsource podcast production because of the complexity of tying all the creative and administrative functions into a cohesive production team. Furthermore, it takes a great deal of effort and time to manage and coordinate all of these moving parts. At any given time, you’ll need 8+ people with specialized skills each handling a variety of tasks within their role. One of the hardest parts of producing a podcast is the sheer number of team members and the associated responsibilities involved in the production process. How to Build a B2B Podcast Production Teamĭeciding to Build an Internal Team or Outsource your Podcast Production This article from Content Allies dive much deeper into how to repurpose podcasts into an endless stream of content. If you’re consistently producing podcast episodes, all of your other content efforts can revolve around the podcast, streamlining your creation process. Repurpose interviews into multiple social media posts Repurpose interviews into SEO optimized articles With so much value packed into each episode, it provides the opportunity to turn that material into: Podcasts are the ideal medium to create other social media content from. Podcast Repurposing leads to an endless flow of content If your guests enjoyed being on your show, they may invite you to share your ideas on their podcast or other speaking platforms.īy establishing yourself as a relevant voice in your industry, there may come a time when you have the chance to speak at an event, conference, or even a webinar.Īll of these opportunities boost your status as a thought leader even more. Podcasts Open the Door to New Speaking or PR Opportunities The cross-pollination of your brand with your guests’ expertise is also an effective way to add more leverage to all of your other sales and marketing efforts. Podcasts Boost Your Authorityīy hosting an industry-relevant podcast and inviting subject matter experts to be guests, you’ll quickly become a voice of authority. This can be a game-changer when it comes to generating new business from your podcast. Inviting someone on your podcast sparks a value-driven relationship and keeps you top of mind with these prospects if they are ever seeking out the services you provide. While building an audience has its benefits, the biggest pro of starting a podcast is being able to network with other respected prospects or partners in your industry. Many leaders or businesses that want to launch a podcast think the main goal is to build an audience. Why Start a B2B Podcast Network with Other Leaders
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